While many internet users readily click on the RSS button on their preferred websites to keep themselves updated on news, sports, blogs or videos, few seem to realise the role that RSS can play in the improving search engine ranking on Google or driving traffic to their websites. RSS Feeds Demystified In order to use RSS (Really Simple Syndication) need an RSS feed. You can think of an RSS feed as a description of one or more pages on one or more websites in a standard format that can be read by millions of programs on the internet. Many websites now have an RSS technology built in. One such popular platform is WordPress. Every time the website is updated and the page published, an RSS feed is created or updated on the websites. Static sites that don’t have RSS feeds can install an RSS script to produce RSS feeds for your website.