I’m going to outline several actionable steps you can take to promote your RSS feed both internally on your own website and externally on other websites. Then I’m going to show you a couple of effective programs to generate more profits using your RSS feed. Read what I have to say carefully, and then act on the information. I guarantee you can take it to the bank! I’m not just reiterating what others have said before. I actually acted and performed on my own websites everything I’m about to tell you and the results are awesome.

Promoting your RSS feed effectively requires a two prong approach. Start with examining your own website. Educate your visitors about the benefits of using your feed first. Then focus on external promotion second.

The average visitor won’t understand what RSS is about, why it would benefit them to use it or how it even works. So there’s no point in slapping up the little RSS Syndication logo on your website, linking it to your feed file and hoping people will subscribe. The simple fact is that they won’t. You need to spend some time building a page on your website that briefly explains to your visitors what RSS is about and then show them how to use your feed.

Let me show you a solid example. Point your browser to this URL: [http://www.profitgazette.com/syndicate.php] On this page of my website I tell my visitors the various ways they can receive my content. Along with subscribing to the newsletter, a visitor is also able to subscribe to the RSS feed. I don’t want to overwhelm them so I keep it brief and educate them with four points. “What is RSS? How can I use RSS? How do I get a News Reader? Can I use these feeds on my website?” See also in the top of the left column of that page (and every page on my website) how I give the visitor a quick teaser, mention a benefit to them and give them a link to my “RSS education” page? That’s how I get my visitors to discover what RSS is all about. Then if you look in the center near the top of the page you’ll see the little orange RSS image which doesn’t just link only to my RSS feed file, I actually use a small snippet of JavaScript to make it easy for my visitors to automatically subscribe themselves to my feed with whichever news aggregator they happen to be using. Just mouse over the RSS button on that page to see what I’m talking about. You can download a copy of that JavaScript for free at http://www.methodize.org/quicksub/

What’s next? External feed promotion. There are lots of websites that accept RSS feed submissions. I’m not going to drop a large list of sites into this article but I have put together a large list of them here: [http://www.profitgazette.com/rss-submission-list.php] Visit that page when you’re ready to submit your RSS feed. I personally submitted my feed to each of those sites and took a brand new website which I own from zero traffic to consistently maintaining an average of 80 unique visitors per day in two weeks from the date of submissions. So that really is a powerful submission list.

Now that you’ve educated your visitors on how to use your RSS feeds and are well into promoting your feed externally, what about optimizing your feed for the major search engines? Yes I said optimize. Did you know that you can optimize your feed to effectively garner traffic from MSN and Yahoo? Here’s how. Do some proper keyword research using WordTracker just like you would when performing a regular SEO campaign. Identify your top 3 key phrases and use them when you write the title and description of your feed inside your RSS file. The search engines will pick up on this and in conjunction with the items inside your RSS file they will rank you accordingly, providing you with an additional stream of traffic you never had before. To alert MSN and Yahoo to the presence of your RSS feed just visit http://my.msn.com and http://my.yahoo.com and add your feed to each page. That’s all there is too it.

By now you’ll probably be asking yourself “How can I make some bucks with my RSS feed?” There are a number of things you can do and programs you can participate in to generate a constant stream of revenue from your feed. Obviously if your website is product/sales oriented you could drop in an advertisement about your products at the end of each item in your feed. You could also apply for the Beta RSS program which Google Adsense is offering to select partners but there is no guarantee of being accepted. Although I have noticed that Google recently updated their Adsense terms of service agreement to include RSS and feed terminology. Perhaps this may mean that the program will come out of Beta soon. See this URL for more information: https://www.google.com/support/adsense/bin/topic.py?topic=957 Another search engine which offers publishers the option to earn revenue on ads placed in their RSS feed is Kanoodle. More information about Kanoodle’s venture into RSS is here: http://www.kanoodle.com/about/press_releases/02-28-05.cool

There is so much more to promoting your RSS feed and generating profit from it than what I could possibly hope to cover in an article and it really wouldn’t be fair of me to reveal all of the secrets when somebody has already put a lot of hard work and research toward putting them into a paid publication. If you really want to learn all of the top internet marketing strategies for RSS you should purchase a copy of Rok Hrastnik’s new eBook, “Unleash the Marketing & Publishing Power of RSS“. I read Rok’s book from cover to cover and implemented almost all of what I discovered through him into my websites. The difference is not just noticeable results but a completely amazing increase in exposure and profit margin.

Learn how to do your own online marketing and save money with this free, easy-to-understand web marketing newsletter. Don’t waste hours searching for your next, great Internet marketing strategy [http://www.profitgazette.com/strategic-internet-marketing-strategy.php]. Subscribe to The Profit Gazette Weekly Newsletter today.

Author: Brendon Turner
Article Source: EzineArticles.com

Perhaps you have even used it to catch up on your daily news from your favorite websites. Great free resources like the Google Reader makes it a breeze to keep up with the latest happenings on topics of interest to you.

But there is another side to RSS I would like to discuss with you today, and that’s RSS syndication also known as RSS submission which is the process of using this technology to get better page rankings in the search engines and increase web traffic to your website.

I am going to suggest to you that this is a vital process for you to understand and start using as the vast majority of your competition (other web sites) are not leveraging this technology. So using feed submission is a great way to assist you in leapfrogging your competition.

But lets take a step back and understand how the process works. Firstly in order to use RSS like this, you need an RSS feed.

Think of an RSS feed as just a description of one or more pages on a website. It’s a standard format that can be read by literally millions of programs on the internet.

You see computers being what they are, they cannot understand a particular piece of information unless they understand the structure. Because RSS is a documented format, it means all these programs that use RSS can then understand how to read an RSS feed, and how to process the contents in the file.

Many websites have this technology built in. If you are running a wordpress blog you automatically have this technology built in to every post you make on the website.

And even if your using a static website without RSS feeds, you can invest in an inexpensive RSS script to product RSS feeds for your website.

As I mentioned previously RSS technology has mainly been used to retrieve information for a group of websites (news, new content, etc). It has not really been used to assist you in getting visitors to your website or ranking better in google.

But new exciting software is coming out to leverage the power of RSS to get the word out about your website.

Entire websites are developed and being developed as RSS Aggregators, in other words sites dedicated to receiving information about the content that is on other websites. And guess what? They use RSS technology as well.

Google, the premier search engine itself invested million purchasing a major RSS website called feedburner. Further they then added to their AdSense program a module for RSS Feeds. AdSense is the most widely used technology to put advertisements on websites that we know of today.

I am hoping your starting to see where I am going with this, if entire sites are setting themselves up to use RSS exclusively and Google themselves are heavily investing in RSS technology, then this is something that internet marketers should be looking at.

Google realize that RSS is all about tracking content changes, because anytime a website adds content to their website (if they are using RSS technology) then their RSS feed is updated automatically.

And with RSS aggregator websites actively seeking new content via RSS feeds, almost always allowing website owners to “send” their RSS feed for free, the time is ripe for you to start using this in your internet marketing.

You see any time you submit RSS feed files to these websites, they store the file on their servers and provide a backlink (a link back to your website). And because google love new content, they visit these sites often, and as a result they rank these websites more prominently in the search engines, meaning more visitors find that content.

The end result is your website gets found by more visitors, either indirectly by the link on the RSS aggregator website, or directly in the search engines because your website now ranks better because of the links from the RSS aggregator sites.

In the past it has been rather time consuming to manually submit RSS feeds to these websites. But great software is constantly coming out that will automate this process.

Early versions of the software would require you to create your own RSS feed and to specify which sites to submit to, and it although quicker than a pure manual process would still be a time consuming process.

More recent versions of the software actually create RSS feeds automatically and submit automatically to the RSS aggregator websites every time you post. There are versions of the software that work as a desktop application, or on a server. There are even versions of the software that work with the most popular blog platform on the internet, WordPress.

Still more versions of the software allow you to merge feeds (create a new RSS feed from two or more existing RSS feeds) and to then allow you to submit that for more backlinks and more rankings!

So make sure you take the time to investigate the best RSS submit technology available and take the time to under RSS feeds. Your web site will thank you in the form of extra web traffic and better rankings in Google.

Remember, if Google thinks enough of the technology to be sinking millions into it, it’s not a fad, but it’s here to stay!

Author: Tim Buchalka
Article Source: EzineArticles.com