After you decide what content you want to either feed into your site or out of your site, you need to determine where to apply it to your website. For those who are using RSS feeds to send information out to other sites, it is important to discern what information you want people to see. Using headlines to capture your article or product is the most straightforward way of producing RSS feeds. You can also add in short captions that will help draw people to your feeds even more. These shouldn’t be too long, but just long enough to capture visitors to click on your feed. Once they click on the feed, they are transported to your website.

If you are adding RSS feeds from other websites, you will need to make your site visitors aware of their existence. Plan to put these feeds some place that is easily accessed and viewed by your site visitors. Also, keep in mind that you add RSS feeds from other websites that is complementary to your own vision and products or services. This will help maintain your visitors’ attention and increase your credibility.

Once you’ve figure out how you want to use RSS feeds, it’s time to promote them. One of the first things you can do is to submit your RSS Feeds to a RSS Feed Directory. In the information age, how do you go about promoting RSS feeds when it seems so many other sites have them? The key is to differentiate yourself from the others. When setting up your feeds initially, you need to code them in html so they are simple for others to add to their website. This will facilitate other websites picking up your RSS feeds.

Now that you’ve figured out what content you want to syndicate, it’s time to promote them through RSS feeds search engines. As RSS has gained in popularity, so has the use of search engines geared specifically at housing all these feeds. It’s important to market your feeds through these search engines in order to get them noticed. Your RSS feeds need to be submitted to feed search engines so they are aware they exist. They generally offer a straightforward submission form on their website and it can be done for free. Many well-known search engines can pick up your feed, such as Google® and Yahoo!®. As well, these sites offer RSS feed advertising, giving you the opportunity to have constantly dynamic sales pitches through the Internet. This can be helpful in markets such as real estate and temporary staffing, where you can advertise items that have a short deadline.

There are also RSS aggregators and newsreaders, which disseminate information from RSS feeds and sends it to subscribers who have opted to receive certain information. People can sign-up to receive streaming information that is relevant to their life, whether personal or business. Together, these two items will help promote your RSS feeds and subsequently direct people to your website for further information, thereby increasing traffic to your site.

RssFeedDirectory.org gives you the maximum exposure for your RSS Feed. We are the premeire RSS Feed Submission service on the internet, helping your website get the extra exposure and traffic you need. Submit your RSS feed to our RSS Feed Directory today.

Author: Tim Eisenhauer
Article Source: EzineArticles.com

What other technology online can guarantee you that?

Email? I don’t think so.

RSS is it… Period!

And the crazy thing is, everybody who publishes content on their website on a regular basis is quickly adapting because of the many benefits RSS offers because lets face it, updating content manually on any given website is a very time consuming task, especially when you have to do it on a Day In and Day Out basis.

But, by having an RSS enabled website, not only do you get high quality content INSTANTLY delivered, you can now give your audience more content with less work on your part leaving you more time to focus on other important tasks you might have sitting on the back burner when you have time.

This is the main benefit RSS Syndication gives the website owner and/or valued subscriber.

Now that you have some idea of how RSS can simplify updating content on any given website, what does this have to do with Article Marketing and how does it benefit the content publisher who writes the articles?

Well… lets talk about it.

We all know that content is the life blood of the Internet and is why most people come online… right?

We also know that RSS syndicates content to whatever website that is RSS enabled and/or subscriber who uses an RSS aggregator.

The BIG question that’s probably floating around in your head is… how do Article Publishers who write the articles benefit from RSS Syndication?

The answer is simple really.

Ever heard the phrase… “The Internet Is Nothing More Then A Numbers Game”?

If not, now you have and that is exactly what RSS Syndication will do for anybody who does or is just starting out can expect to benefit from by joining the Article Marketing game.

Let’s talk about this a little more so it’s clear in your mind.

Let’s say you write your first article and your manage to locate, lets say… 20 Article Directories that offer FREE Article Submissions and offer RSS Feeds to website owners and to the general public to use.

And lets say that those 20 Article Directories collected all their RSS Feeds and submitted them to all the TOP RSS Directories on the web so that website owners and/or people with RSS Aggregators can locate those RSS Feeds so they can subscribe to them.

You with me so far?

Now, you go and submit your article to all 20 Article Directories and wait for their reply to see if your article got accepted.

You check your Inbox and find that all 20 article directories accepted your article into their database and would be syndicating it within the next 24 hours.

Notice I said the word “syndicating”. That’s because once your article is approved by that article directory and because these article directories use RSS technology to syndicate NEW content to whoever is subscribed, guess what happens to your article?

It gets syndicated to whoever is subscribed to that RSS Feed. So if you submitted to all 20 article directories under whatever category, and there were 200 subscribers per article directory subscribed to that RSS Feed, guess how many potential customers you will possibly come in contact with through your articles Resource Box?

Lets do the math… how’s 4000 potential subscribers, which means you have a potential of receiving 4000 potential visitors to your website of choice… Absolutely FREE!

That’s the power of RSS Syndication and is WHY article marketing is becoming one of the #1 ways to promote ANY website online.

I wrote this article just as a quick example of what RSS Technology can do for anyone using it on their websites and for those who use articles as part of their website promotion strategy so you can see how RSS will get your articles more exposure with NO extra work on your part.

I truly hope you see the benefits I outlined within this article and hope you take the neccessary steps to getting started with writing your own articles, if your not already, so you too can benefit from RSS Syndication like everyone else.

So… with that said, what are you waiting for?

Cory Threlfall is the owner of a NEW article directory that offers FREE Article Submissions and RSS Syndication called “The Article Syndicate” and welcomes all Article Publishers to come and register for FREE so they can get FREE Publicity via e-Zines, Search Engines, RSS Syndication, Blogs and The Article Syndicate. Go NOW and Register ==> http://www.thearticlesyndicate.com

Author: Cory Threlfall
Article Source: EzineArticles.com

Channel Title
The channel title in your RSS Feed is the most important part of it. It should contain your most important keywords. Avoid using any HTML in channel title to maximize compatibility with RSS readers. Your channel title is the first thing that catches the eye of a user. It should, therefore, create a positive impression. Search engines often use the information contained in the feed’s channel title to index the feed. As far as possible avoid using your blog/site name in the channel title as it will reduce your keyword density. If you must, put it at the end of the title.

Channel Description
Use the channel description field to give a compelling overview of your article. It should contain related keywords and phrases. But it still needs to be written in such a way that it attracts visitors. SEO optimization of the content is fine as long as it is not at the expense of the reader.

RSS Feed Item Titles
The Feed item titles can be 50-75 characters long. Avoid using any HTML to increase compatibility with feed readers. The item titles serve the same purpose headlines serve on a webpage. It should be compelling so that people will want to click on the link. It should also include relevant keywords and phrases.

Optimize RSS
Optimize your feed for both search engines and your readers. Use proper grammar and spelling in your feed. While putting relevant keywords in your feed is a good idea, you are not supposed to overdo it. Don’t forget that it is the quality of the content in your feed, and not the keyword density, that will make people want to click. If you put links in the description, use an anchor text that has relevant keywords and phrases. Search engines often use anchor text to determine a site’s ranking for specific keywords and phrases.

Limit the size of your feed
Routinely remove old feed items from your RSS Feeds. Limit the number of Feed items so that the feed will load quickly in RSS readers.

Add an Image to your feed
You can add a small image to your feed as it will enhance your feed’s appearance in RSS readers. Most RSS readers are capable of showing images. You can also add images in the feed description field. Don’t forget to refer to the full URL of the image.

Instant visibility

RSS Feeds help both start-ups and established websites. The biggest problem faced by all start-up websites is the lack of traffic. You have just started a website and no one knows about it. Google is going to take sometime to acknowledge your existence. So how do you quickly generate some traffic? Well, publish a feed and then submit it to the feed aggregators. There are several feed aggregators and they all receive a large number of visitors. So by adding your feed to these aggregators you will instantly improve your visibility on the internet. If you give good content, people will subscribe to your feed which will eventually result in a constant stream of traffic. Both start-ups and established websites can build their brand and visitor loyalty through their feeds.

Having some subscribers is a valid reason to publish more content. And whenever you add content, your subscribers will automatically be updated. So you don’t have to worry about having no one to read your posts.

Unlike email marketing, which most of us have tried at least once, feed marketing isn’t considered spam. Feeds are sent to only those people who have subscribed to them. And since feeds are always delivered by a trusted service like Feedburner, you don’t have to worry about your feed not reaching your subscriber.

RSS Feeds are also an efficient means of retaining visitors by reminding them of your site’s existence and encouraging them to make a visit.

How do I make the Feed work for me?

To get the most out of your feed you should give it a suitable title and description. The link should point to the webpage that contains the content.

Validate your RSS Feed. RSS Feeds are written in a special language called XML. By validating your feed you will be able to know whether your feed conforms to the RSS format standard.
Put a link to your feed on your webpage where it is visible to everybody. This will encourage more visitors to subscribe to your feed.

Add your feed to as many feed aggregators as possible.
Give subscribers the option of adding the feed to the reader of their choice. You needn’t limit this to iGoogle and My Yahoo. Several feed readers are available and many of them are quite popular.
Update your feed as soon as you add new content. The purpose of a feed is to keep visitors up-to-date with the content. To make this possible you need to update your feed regularly.

Why should I publish a feed?
Well, I am glad you asked. You need to publish a feed for two reasons. The first one is that your competition (rival websites) may be publishing feeds. In that case if you do not publish feeds you will lag behind them. The second reason is that your competition may not be publishing feeds. In that case if you use feeds you can leapfrog your competition. In either case publishing a feed is a great marketing strategy.

How can I start feed marketing?
The first thing you need to do is to publish a feed. An RSS feed is written in a special language called XML. Several programs on the internet can read this language. Many modern websites have this technology built in. For instance, blogging platforms like blogger and WordPress will automatically generate a feed every time you add a post. If you have a static html site, you will need to create a feed using xml. RSS feed scripts can be coded easily so that shouldn’t prevent you from feed marketing.

RSS is not a new technology. It has been around for a while. But in the early days, it was not used with the objective of generating traffic. Today the situation has changed. Dedicated websites are now being with the sole objective of receiving and delivering feeds. Not so long ago, Google spent millions to acquire FeedBurner a very popular service that delivers feeds via email and feed readers. They also built the popular feed reader iGoogle. And now Google even lets ad sense publishers show ads on their feeds. So if your feed has a good fan-following you will make some money just by showing ads on them.

The major players on the internet have discovered the potential of feeds. It is time you started using this technology to your advantage.

Why search engines love feeds
Feeds are all about changing content on a website. And since feed aggregators store feeds of various sites, search engines spider them more often. As you probably know when your feed gets added to an aggregator you get a back link from them. Most feed aggregators receive a large number of visitors making it possible for your feed to be seen by more people. The end result is that your website gets found by more visitors. You get visitors through the links on the aggregator sites. You also get visitors through search engines because of improved search rankings due to the back links from aggregator sites.

How to submit your feed to aggregators?
In the past manual submission was the only option. While this is possible to a certain extent, it is a huge waste of time. Now sophisticated automated submission tools are available. Before you choose one take time to investigate the latest RSS submit technology. New Feed Aggregators arrive all the time. The submission tool you use should be able to catch up with them.

Who should publish an RSS feed?

A number of websites now offer RSS Feeds. If you regularly add new content to your site, you should publish an RSS feed to let your visitors know that new information is available on your site.

Benefits and Reasons for using RSS

Many websites have constantly changing content. How will your visitors know you have added new pages unless they go through your entire website? The truth is that most visitors dont have the time or patience to scan entire websites for new information. RSS feeds are a great way to help them stay up-to-date with the latest content on the sites they are interested in. Nowadays the number of sites offering RSS feeds is growing rapidly.

How can I read an RSS Feed?

Well, to read an RSS Feed you need to add it to a Feed Reader. A Feed Reader is a special program that displays the RSS feeds published by various sites. A number of feed readers are available. Examples are: NewsGator, Bloglines, My Yahoo and Google Reader. Many of us use one or more of them. Once you have decided which feed reader you intend to use, all you have to do is to find sites that publish feeds and add their feed to your feed reader. Most websites publishing a feed will display an icon with the acronyms RSS, XML or RDF. These icons are given to indicate that a feed is available. Click on these icons and you will be given the option of adding the feed to the feed reader of your choice.

How does a feed benefit the reader?

RSS Feeds help protect the reader from spamming. Your Feed Reader will only display those feeds you have subscribed to. So you only receive the information you are interested in. If one day you lose interest in the content offered by a particular website, you can remove their feed from your reader and you will no longer receive their feed updates. Readers are also saved the trouble of visiting websites just for the sake of checking whether new information is available.

How do publishers benefit?

Publishers benefit too. For publishers, feeds are a great way of getting repeat visitors without having to worry about maintaining email lists. If a publisher gives a feed with interesting content, readers are bound to follow the link.